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Archive | January, 2020

How to Quickly Get Prospects to Trust You

You’re about to Skype into a potential JV partner, or talk to a big affiliate on the phone, or meet your fellow marketers at a conference. Making this connection is important – it can mean the difference between years of working together to build your businesses, or not. So, what can you say or do to make them trust you?

How toQuickly Get Prospects to Trust You

Should you try to impress them and wow them with your expertise? Should you be funny and outgoing? Or act like you’re extraordinarily successful?

Really, the answer is none of the above. That’s because the first step in getting people to trust you is to show them how interested you are in them.

Let’s say you’re about to speak to a business prospect. Decide in advance how you’re going to feel about this person. Before you even meet, choose to find them interesting, intriguing, loveable and kind. When you do, you’ll be making them feel as important as they are.

Ask to hear their story. “So tell me how you got to where you are.” Let it come across in your words. “That’s fascinating, tell me more about that.” “I love hearing your story, tell me what happened next.”

Make your energy and your words positive because no one likes to be around negative people.

Another example: When you see who’s calling on caller ID, get happy and think how fascinating they are before you answer the phone, especially if you’re initially annoyed at the interruption.

Creating a positive experience for the other person will naturally lead to the connection you seek.

Connection occurs in those moments when someone else feels understood by you. When they feel that you “get” them. You might use phrases such as, “Me too!” “I thought I was the only one!” “I didn’t realize you enjoy that, I like it too!”

In that “me too” moment, you help that person remember that they are not alone in this world, and that there is at least one other person that “gets” them.

The more “me too” moments you can create, the more points of connection you create.

Here are more tips for creating connections that get people to trust you:

Get permission before offering them your advice. They might be simply telling you their story and not looking for your feedback, so don’t assume. Invite them to consider whether they want you to participate. You might say, “That’s really interesting. I have an idea that might be helpful to you, would you like me to share it?”

In sales, the word “no” is seldom respected. So ask permission before making a presentation of any kind: “It will only take 5 minutes, if you don’t mind my taking that time to share this with you.” Asking permission shows respect and indicates that you think of them as an equal, not someone to be dominated.

Ask for feedback. When offering them information, ask what they think and how they feel about it. “I’d love your thoughts. “Can you tell me your opinion?” “I feel strongly about that, how do you feel?” “What would you do in a situation like that?” “Have you ever done something like this before?”

Be helpful, even if they’re not ready to buy right now or do a joint venture or promote your product right now. Share resources with them, introduce them to people who can help them, and find ways to be an asset to them, not a liability.

Using these methods you’ll build connections, trust, and you’ll grow your network exponentially, thus growing your business.

Sell THIS And You Will Sell More Products Guaranteed

There’s only one thing you need to sell as an online marketer, and it’s not your website or your blog posts or your products. It’s you.

Sell THIS And You Will Sell More Products Guaranteed

Why do more people buy products from another list owner or blogger than you?

Because those people trust that person more than they trust you.

This doesn’t mean you’re not trust worthy – not at all.

It just means they don’t know you. They don’t know your name, or if they know your name they don’t know what you stand for or if you’re just like them.

To get someone to trust you, you have to get them to like you.

To get someone to like you, you have to be like them. People like people who agree with them.

Just look at politics and you’ll see what I mean.

But don’t get confused – I’m not saying you should take a poll, see what people like and then try to be that person.

It won’t work because you cannot and will not please everybody. It’s impossible, and you shouldn’t even try.

Instead, you should be a bigger, brighter and BOLDER version of yourself.

Form your own opinions. I don’t mean read an opinion you agree with and then be a parrot – that’s what everyone does.

Instead, start thinking for yourself and forming your own opinions. Then vocalize those opinions in your emails, your blog posts and your videos.

When you do, here’s what will happen:

Some people will think you’re annoying as can be. They’ll even tell you this. They’ll stop reading your blog or they’ll unsubscribe from your list. This is good. This is what you want.

Because at the same time, other people will take notice and say, “Hey! That guy or gal is right! What else do they have to say?”

These are your followers, your tribe, your customers for life. These are the people who will buy a product simply because you point to it and say, “Buy this.”

They will buy because they like you. They will like you because you are like them. And they will trust you because they like you.

Be yourself. Don’t be aggressive or arrogant, but be vocal about your opinions. Build your tribe. Your tribe will LOVE you. Ignore those who don’t love you.

This is how you sell yourself. And once you can sell yourself, you can sell anything you want to sell.

How to Double Your Business Income Fast

If you already sell your own products, you can double your income in no time at all by adding new price points to your marketing funnel. You don’t even need to create any new products – just new services that take very little of your time. Here’s how it works…

How to Double Your Business Income Fast

Let’s say you’ve got one or more products in the $20-$50 dollar range that teach something you’re good at. And for this example, let’s say that your product is a book on how to make a website super user friendly so that people stay and buy, rather than getting lost and confused and leaving. (This is a major market, by the way. Hint hint.)

In addition to your book, you can add a personal 1 hour consultation for $97 to $197 to look at and give feedback on one of their websites.

You could also offer to be on retainer for a certain fee per month to check each of their websites monthly and point out the changes they need to make. This fee would depend on the number of sites they have and are adding each month.

You could further offer a coaching service in which you train people to be usability experts and charge others for their services. In this case, you might charge $1,000 or even $2,000 a month for 3-6 months to make them experts.

Whatever your niche is, odds are you can add additional service-type programs that will easily double the amount of money you’re already making.

If you sell just 5 $97 one-time consultations a month, that’s another $5,820 a year.

If you sell an ongoing service at $297 a month and you’ve got 12 clients, that’s $42,768 a year.

If you take 4 new coaching clients for 6 months at a time, twice a year at $1,000 a month, that’s another $48,000 a year.

And none of these services have to take a lot of time. In the case of the 1 hour consult, obviously it’s an hour. And your real money here will be derived from upselling one of your more expensive consulting or coaching packages.

If you’re a consultant, you might be spending a couple of hours a week on each client. If you’re a coach, you might spend an hour a week on the phone, and answer their email questions 3 to 5 days a week.

And notice that you didn’t have to create any new products to do this. You’ve already got the knowledge and expertise – you’re simply offering more of it in a highly personalized manner. Your clients get tremendous benefit this way, much more so than they could by simply buying your book.

You’re happy, your clients are happy, and here’s a bonus: Anyone that you personally work with – even if it’s only for an hour – is far more likely to buy your products in the future, regardless of price.

Do you plan to release a $997 product in six months? Offer your customers personalized attention that greatly benefits them, and you will hit the ground running with sales when you launch your expensive product, guaranteed.

Take a few minutes now and think about what you can offer your existing and future customers that A) Provides them with a tremendous amount of value and B) You can perform in a minimal amount of time. Then quickly write up a page explaining your new service, send it to your existing customers and add it to your sales funnel. You could be making new sales in less than 24 hours.

Tiny Sites You Can Build and Flip in a Day

If you know how to build websites – or you’re willing to learn – you can make some extra money doing this. The sites are small – only one page – and they don’t take long to build. Yet you can sell them for $100 – $300 on sites like Flippa.

Tiny Sites You Can Build and Flip in a Day

Sometimes you might even get more money, but let’s be conservative.

Your first step is to locate some kind of service online that’s basically automated. It might be article writing, clicks, video creation, etc. The possibilities are endless. The criteria you’re looking for is; someone goes to that site, chooses what they want and checks out without having contact with the site owner.

Let’s say you find a site that will write one blog post for $5, 10 blog posts for $40 and 25 blogposts for $95.

Now you buy a url like, BlogPostsWrittenForYou.com or something along those lines.

You then build a one page website that describes the service, what they get, the turn around time, etc. You’re selling the service. Make it look professional but don’t spend years creating it – it shouldn’t take longer than one morning or afternoon.

Put your buttons in place for each of the options, but don’t hook them up to anything. And raise the price of each option. You might make it $10 for 1 post, $75 for 10 posts and $150 for 20 posts.

Then you use Flippa or one of the website selling services online to post your site for sale. Of course you’ve done no SEO or anything else hard. You haven’t driven any traffic. You haven’t made any sales. So you’re going to be talking about the potential of what the site might do once it’s unleashed.

The buyer of the site just needs to hook up the buttons to their PayPal, take payments and customer details and then pass the info along to the real service to do the fulfillment.

The site buyer keeps the difference between what they collect and what they pay for the services, much like a store keeps the mark up on products that they sell.

You could do one or two of these a day for a nice side income.

Just be sure to be honest – it’s a new site with tons of potential, not a track record. That’s why you’re only going to get $100 to $300 or so per sale, not thousands of dollars. But you didn’t put much time into it, so it’s still a good return on your own investment.

And once you get good at this, you could outsource the website creation, too.

10 Things Sam Walton Can Teach You About Internet Marketing

Regardless of what people might think of the Walmart we know today, there is a lot to be learned from Walmart’s founder Sam Walton. In fact, if Sam were starting in business in 2020, he would almost undoubtedly be starting that business online.

10Things Sam Walton Can Teach You About Internet Marketing

So what can we glean from the guy in the old pickup truck who loved retailing?

Don’t worry about what others say about you. At JC Penney’s, his first full time job out of college, the personnel director told Sam, “Walton, I’d fire you if you weren’t such a good salesman. Maybe you’re just not cut out for retail.” No one remembers that man’s name, but Sam built an empire no one is likely to ever forget.

If people are telling you that you’re not cut out for online marketing, just remember Sam and smile.

Go with your strengths. Sam wasn’t good at accounting, he had poor organizational skills and he was hopelessly disorganized. But one thing he could do really well was build a team of people who could handle these things for him.

Focus on your strengths and outsource the rest.

Build relationships. In college, Same wanted to be student body president, so he discovered a trick that he would use for the rest of his life:

“I learned early on that one of the secrets to campus leadership was the simplest thing of all: speak to people coming down the sidewalk before they speak to you. I did that in college. I would always look ahead and speak to the person coming toward me. If I knew them, I would call them by name, but even if I didn’t I would still speak to them. Before long, I probably knew more students than anybody in the university, and they recognized me and considered me their friend.”

Sam made friends every where he went, and you can do the same thing online. Talk to everyone in your niche because you never know who is going to be your next customer, your ally, your promoter, your affiliate or your next joint venture partner.

Be a learning machine. Sam never stopped reading books and taking courses because he understood that the next great idea could come from anywhere.

Choose 5 or 10 proven online marketers to follow, and then read everything they write. Read a marketing book each week, and develop a curiosity for everything related to your field. Keep an open mind and know that your next great idea is hidden right in front of you – you just have to uncover it and act on it.

Learn from your competition. When Sam bought his first store, he realized the store across the street was doing twice as well. So Sam spent time everyday checking out his competitor to see what he was doing, right and wrong. Later he checked out Kmarts, who were ahead of him at the time. Then he visited the headquarters of other retailers who didn’t consider him to be serious competition. Little did they know…

Carefully watch and analyze what other online marketers are doing right and wrong and learn from them. Make friends with them. Ask questions. Bribe them, buy their courses and do whatever it takes to find out what’s already working.

Continually experiment with your business. Sam was continually applying what he learned elsewhere to his stores. Said Sam:

“I think my constant fiddling and meddling with the status quo may have been one of my biggest contributions to the later success of Walmart.”

Learn something and apply it. Make it your mantra: Learn something – innovate. And test, test and test some more to see what is working best. In no other business model in history has it been easier to innovate, test and discover exactly what is working and what needs improving than in online marketing.

Don’t reinvent the wheel – adapt it to your own use. According to Sam, “…most everything I’ve done I’ve copied from somebody else…”

There are plenty of proven online marketing business models you can choose from, so don’t think you have to invent the next revolutionary thing. Instead, take what’s already working and make it even better.

Make mistakes and then move on. Sam didn’t understand the terms of his first lease or how to buy a business. He borrowed money and went into debt to overpay for a failed Ben Franklin store in Newport, Arkansas. After 5 long years of grueling work and long hours, he had quadrupled sales and he had the most successful Ben Franklin store in the region. That’s when the landlord booted him out to give the store to his son to run. There was no where else in town to locate Sam’s store, so he drove across four states looking for a new location. He found one in Bentonville, Arkansas and started over.

It’s okay to get it wrong the first time. In fact, you’re probably going to make mistakes and that’s terrific, because it means you’ve started. You’re moving, you’ve got momentum and you’re making progress. Mistakes aren’t roadblocks, they’re bumps in the road to success.

Don’t dwell on your mistakes. Says Sam about being thrown out of his own store, “I’ve never been one to dwell on reverses, and I didn’t do so then…. I know I read my leases a lot more carefully after that, and maybe I became a little more wary of just how tough the world can be …. But I didn’t dwell on my disappointment.”

Every moment is a fresh beginning and an opportunity to take what you’ve learned – good and bad – and use it to your advantage.

Enjoy the process and your victories. In his autobiography, which was written on his deathbed, Sam wrote, “Walmart No. 18 … opened in 1969, and it marked our return to Newport … nineteen years after we had basically been run out of town. By then, I was long over what had happened to us down there, and I didn’t have revenge in mind…. As it happened, we did extraordinarily well with our Newport Walmart, and it wasn’t too long before the old Ben Franklin store I had run on Front Street had to close its doors. You can’t say we ran that guy—the landlord’s son—out of business. His customers were the ones who shut him down. They voted with their feet.”

Sometimes success can be a long time in coming, so remember to enjoy the process and the victories along the way. There were 17 successful stores prior to No. 18 and no doubt Sam enjoyed them all. At first, even your smallest successes should be celebrated, whether it’s your first website, your first sale, or your first $10,000 day.

When it comes to success, Sam Walton may have said it best:

“Celebrate your successes. Find humor in your failures. And remember that high expectations are the key to everything.”

Expect to succeed, act as though you are already successful, do the things you need to do to succeed, and the rest will take care of itself.

10 Things You MUST KNOW About Using Paid Solo Ads

Using paid solo ads might be one of the easiest and fastest ways to test out your marketing funnel, to build your list and even to make a quick profit. Yet most new Internet marketers are deathly afraid to try paid solo ads. It’s likely because…

10 Things You MUST KNOW About Using Paid Solo Ads

A) They have to set up their funnel first and
B) They have to PAY for the solo ads

It’s scary. What if they don’t get a response? What if they blow it? What if they choose the wrong solo ad provider, or write the wrong email, or create a squeeze page that doesn’t convert, or…

If you try hard enough, you can find a hundred reasons not to use paid solo ads. But if you get over your fear, you might find that there is no better or faster way to build an Internet marketing business.

Since having the knowledge to be successful tends to trump fear, I’m going to give you some tips to help you make your solo ads successful and even profitable as quickly as possible.

Write a solo ad that targets exactly who you want. You’re paying by the click, which means the solo ad seller will continue to mail until you get the number of clicks you pay for. So don’t write just any ad – write one that directly targets the exact people you want to reach. This builds a higher quality list that is more responsive, compared to a less responsive generic list.

Monetize your funnel immediately. Don’t just settle for building a list with your squeeze page – put in a sales page for a related product immediately after the squeeze page. Your goal is to make enough sales to pay for your mailing.

Further monetize your funnel with an upsell and a downsell. They didn’t buy the product on the sales page? Make a smaller offer. They bought the product? Offer them something else to buy, too.

Maximize your conversions by being 100% consistent. If your solo mailing says they get a free video series on the 3 best traffic driving methods, then that’s what your squeeze page should say, too. Don’t change the topic from your solo ad to your squeeze page or you’ll confuse your prospects into leaving without signing up.

Try twice to sign them onto your list. If they don’t sign up on your squeeze page, then use an exit pop to try one more time to capture their email address.

Alternate method: Use your exit splash for your main offer. This way if they don’t join your list, they still see the offer. Consider your priority – is it making money now, or building your list? If it’s making money now, show them the sales page. If it’s building your list, try one last time to capture their email.

Use an effective follow up series. To further monetize your new list, put an autoresponder series in place that contains several offers in addition to all the good info and credibility building stuff you want to add.

Recruit affiliates within your solo ad funnel. Don’t just settle for building your prospect and customer lists – build your affiliate list as well. Send out a request for affiliates within your autoresponder sequence. This can be on the first email you send, or the second. “Welcome to ___. In the coming weeks you’re going to discover (insert benefits.) Affiliates: If you’d like to earn commissions, please visit ___ for all the details and to sign up.” Easy.

Mail new subscribers daily. Yes, daily. You want them to get to know you and become accustomed to receiving, opening and reading your emails.

Track everything. You want to know what people are doing, what they’re buying and when they’re buying it within the funnel and in the autoresponder series. Tweak accordingly to make your funnel as profitable as possible. The more you’re making, the more you can afford to spend on solo ads to build your lists even bigger.

Think about it – if you spend $100 to get 250 clicks, and you have your funnel optimized to convert at 50%, you’re adding 125 people to your list each time. If your funnel is further optimized to clear $150 on offers, upsells and downsells, that’s excellent.

Each time you spend $100, you’re earning $50 profit and building your list. How many times could you do this per day? As many as you want, because you’re in profit.

Best case scenario: You have your own products and thus when sales are made, 100% of the money goes straight into your account. And since you get paid immediately, you can immediately reinvest those funds in additional mailings.

Second best case scenario: You don’t have your own products, but you’re using an affiliate program that pays you immediately. Since you’re not making 100% of the profit, you’ll have to work harder on optimizing your funnel to make it profitable, but it’s still quite doable. And since you get paid immediately, you can immediately reinvest those funds in additional mailings.

Worst case scenario: You’re using an affiliate product from some place like ClickBank, where it takes awhile to get paid. You can still make money this way and still build your list, but the challenge is obvious: You won’t be able to immediately reinvest your profits in additional mailings.

Still, even the worst case scenario is far, far better than doing nothing. And once you are building your list, you can also look into doing ad swaps with reputable marketers – you mail your list for them, they mail their list for you, and it costs you nothing.

Just be sure their products and their reputations make you look good. You don’t want to send your list anything that will bite you in the end.

You’re Doing Affiliate Marketing All Wrong

What’s the easiest way to make money online, without having to create a product or a sales page? Affiliate marketing, of course. 🙂

So, why is it that most affiliate marketers never make nearly what they could make? Anyone has the potential to make HUGE money in affiliate marketing, yet 90% or more of affiliates make a pittance (I’ll wager the number is closer to 98%, in fact.)

You’re Doing Affiliate Marketing All Wrong

Think about this: If you earn an average of $50 on each sale in a sales funnel you promote, and you make 6 sales, you’ve made $300. Sounds good, right?

But guaranteed, there is someone else who made 600 sales and walked away with $30,000.

Why did they make 600 sales when you made just 6?

There are reasons why a handful of affiliate marketers do amazingly well, and everyone else barely makes a profit.

And marketers who understand this will always have a tremendous advantage over marketers who don’t.

1: Build a Relationship

I know you’ve heard it before, but are you doing it? People buy people, not products.

If you want them to open your email and click your link, or visit your Facebook Group and click a link, you’ve got to have a RELATIONSHIP with your people.

This is so simple to do, yet few marketers take the time.

Start with a blog post that is all about you, and then send new opt-ins to the post so they can get to know you. Make the post silly, funny and most of all REAL. Talk about the stupid stuff you’ve done, the mistakes you’ve made, where you live and so forth.

Do you have a strange hobby or unusual taste in food? Include that. Do you have 17 pets? Talk about them. Do you work until 3 in the morning and sleep until noon? Mention that.

Reveal the real you. Not the details people don’t want, but the ones that amuse and interest. You’re looking to make a real connection, not give a resume.

And above all else, don’t make your life seem like a series of magnificent accomplishments. No one is going to relate to someone who turns everything they touch into gold.

But they are going to relate to the time you bought Bitcoin when it was worthless and sold it just before it took off, or the time you thought you could fly and jumped off your uncle’s barn into the manure pile.

And don’t stop with your ‘about me’ page, either. Use this relationship building in your lead magnet, your emails, your other blog posts and so forth.

Always inject a little bit about yourself. Not so much that you bore people, of course, or make everything seem about you. But just enough to keep it real.

Think about relating an event to a friend. Aren’t you going to give your own perceptions of what happened, as well as tell about how you got out of your car and stepped in the mud puddle just before your big presentation?

Use this same method of personal, one-on-one friend communication with your readers as well.

Post on your blog as often as possible, and we’re talking every day or two. Encourage your list to subscribe to Feedburner or the equivalent so they know when you add a new post.

Your readers will realize you’re a real person who isn’t out to pitch them a new product every 5 minutes. And they’ll gladly read your sales emails much more readily when they know there is a real live human being who is sending them these messages.

2: Use Your Own Voice

How many emails do you receive that say something along the lines of, “Buy this product – this product is the greatest product ever – you will be sorry if you miss this – so rush right over and buy it now.”

Yeah. Same old stuff, over and over again.

There is a marketer (or maybe several, but I’m thinking of one in particular) who sells MASSIVE quantities of this exact type of emails as a swipe file to new marketers.

Like a brand-new marketer couldn’t write their own 25 word email that basically says, “GO BUY THIS NOW!”

People are TIRED of getting these emails. You’re tired of getting these emails. I’m tired of getting these emails.

Same phrases, same message, same B.S.

If you’re not going to stand apart from the crowd, then you’re going to have to share the same crumbs they’re getting.

Instead, take 30 minutes and write your own promotional email in your own voice.

Forget hype. Be sincere. Be honest. “Hey, this product isn’t for everyone. I don’t even know if it’s for you. But if you have this problem, then maybe this is your solution. Check it out and decide if it’s right for you, because I know it’s worked like crazy for some people. And it’s on sale right now, too.”

I’ve written emails where I basically tell people not to buy something unless they really really want it or need it. “Don’t buy this if you already know how to do xyz.” “Don’t buy this if you’re not going to be doing this type of marketing.” This is only for people who want (fill in the blank.) It’s like I’m trying to talk them out of it, which paradoxically often results in more sales, not fewer.

But the point isn’t tricking them into buying; it’s to be honest. Because you know what? That latest, greatest product you’re promoting ISN’T what everyone on your list needs. Some of them, sure. The rest of them, no.

Do you have any idea how refreshing it is to open an email that says, “Here’s a new product, thought you might want to know, but please don’t buy it if you’re not going to use it.”

The first time I got an email like that, I bought the product without even reading the sales letter. True story. I was just so happy that someone wasn’t ramming a sale down my throat, that I jumped at the chance to buy it.

Weird but true.

My point is, be you. Be honest. Talk to your readers as though they are your best friends and you don’t want to lose your best friends by acting like a carnival barker who is here today and pulled up stakes (vanished) tomorrow with their money.

3: Email a LOT

This is the one where people like to argue with me, and I understand that.

You’ve heard over and over again that you shouldn’t email too often, or you’ll upset your subscribers, right?

After all, every time you email, there is the potential that a subscriber will hit the unsubscribe button.

Do you know what the potential is when you DON’T email? Nothing. No opens, no clicks, no sales… not even any relationship building.

Do you want people to open and read your emails? Then send out those emails EVERY DAY.

Here’s why:

First, almost no one will see every email you send out. Let’s say you’ve got a sale on one of your products. Don’t you think your readers might like to know about it? But if they miss the one and only email you send that lets them know, then they’ve missed out on the discount and you LOST a sale.

Second, send emails at different times. I opened someone’s email just yesterday, decided I was VERY interested in the new membership he was selling, clicked the link and discovered it was no longer available.

What happened? This particular marketer only sends out emails at 1:00 a.m. my time, so I don’t even see most of his emails in the avalanche of mail I get before I wake up.

Third, if you’re sending email once a week or once a month, your readers are forgetting who the heck you are. And when you finally do send an email, they think it’s spam.

Fourth, if you mail more often, you will make more money. Don’t take my word on this, just do it for one month. Send out one email per day, every day, for 30 days. Put a promotion in each one. See if you haven’t made more – a LOT more – money during that time period than during the previous month.

And by the way, I’m not saying JUST send out a promotion in each email. Make sure you have some content in there as well, even if it’s just an amusing anecdote.

4: Think of affiliate marketing as a BUSINESS

This isn’t a hobby, nor is it an add-on for an additional income stream.

Even if you go on vacation, be prepared to send out an email every day. Schedule them in advance or write them on vacation. Either way, affiliate marketing to your list is a business that you can’t just jump into when you need cash and forget about the rest of the time.

You don’t have many support issues, since the product owners handle this. You don’t have to worry about creating products, sales pages and so forth. You don’t have to drive traffic, unless it’s to build your list bigger.

With so much you don’t have to do, there’s no reason not to focus your time and energy into building relationships with your list and promoting to them every single day.

Affiliate marketing can be some of the easiest money you’ve ever made, if you put in the time and effort to make it a real business.

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